Now Google Can Tell You Whether Your Fashion Sense is Trending

The company's inaugural fashion report details what styles and garments are growing in popularity, based on search queries

Google really does know everything—including how fashionable your outfit is.

A new report by the search giant claims to reveal the fashion trend du jour by tracking how often different styles or garments are entered into search queries.

This year, for example, Tulle skirts have grown in popularity according to trending Google apparel searches by 34% from January 2014 to January 2015, and jogger pants are also apparently increasingly ubiquitous, according to the report.

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Google distinguishes in the report between “sustained growth” and “seasonal growth” trends, like emoji shirts and kale sweatshirts. According to the report, peplum dresses and string bikinis are on their way out for good, while skinny jeans and corset dresses are just seasonally on the down-and-out. Jumpsuits and rompers are seeing a renaissance this spring.

Google’s insight into fashion trends has allowed it to begin consulting for major retailers including Calvin Klein, which use Google search data in fashion planning.

“We’re interested in being powerful digital consultants for our brands, not just somebody they can talk to about what ads they can buy online,” said Lisa Green, who heads Google’s fashion and luxury team, told the New York Times.

The Greatest Fashion Moments From Absolutely Fabulous

There's a new theme every day on It's Vintage. Read more articles on today's topic: The Fashion Editor.

“Ab Fab found a way to make fun of ‘fashion people’ without alienating them,” says Irene Albright of the Albright Fashion Library (and one of our trusted advisors for It’s Vintage), of the cult BBC series. “It highlighted the aspects of the industry we are all guilty of, and made us laugh at ourselves.”

The show did that through its two main characters, the fashion magazine editor Patsy Stone (Joanna Lumley), and her best friend, Edina Monsoon (Jennifer Saunders), a PR guru. Patsy nails it as a larger-than-life editor, from her Über-glamorous getups to her many memorable, outrageous statements. (It's safe to say that anyone in fashion has met an editor or two her character could be based upon.) Here, we revisit a few of our favorite fashion-centric moments from the show over the years, including cameo appearances by Kate Moss and Stella McCartney and of course, that iconic Lacroix scene.

It gets very Devil Wears Prada when Patsy's intern arrives. "I've been waiting," says Patsy. "So, did you meet the advertisers? Did you check out this month's production? Did you talk through the layouts? Did you do all the returns?" she asks. Her intern's response: "Yes, and oh, I had lunch with Karl Lagerfeld."


Patsy devises a mood board: "Hello, Alex. Yes, this is the mood board for next edition. Sex, bitch, aristo, sex, punk, whore, bitch, prozzie, lezzie, punk tart, slut. But, oh Alex, with lovely shoes."

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When Patsy meets Kate Moss, Stella McCartney, and David Gandy, she tries to find common ground with the supermodel, saying,"You're just like me, Kate, us 39-ers must stick together."


A (pre-Empire) cameo appearance by none other than Naomi Campbell, who is on the receiving end of Patsy's complaints about models: "I wish you could see the tragic cases who parade every day through my magazine just in search of a spread."


Patsy and Edina vent about two of fashion's most divisive subjects: the royals and their Stateside equivalent, the Kardashians.


Ever the fashion victim, Edina tries on a directional Lacroix and Jean Muir combo in front of her dubious daughter Saffy. Of the scene, Albright explains, "There’s no more iconic line than 'it’s Lacroix.' There’s something that's so real about how people justify something not fitting, or looking ridiculous because of a designer label, everyone has had those moments."

Tourism Ireland targets users of fashion website Asos for city breaks

Tourism Ireland is advertising city breaks in Dublin and Belfast to the 8 million British shoppers who use fashion and beauty site Asos.
Building on what it describes as a successful partnership with Asos in 2014, the three-month campaign is targeting Tourism Ireland’s “social energiser” audience in Britain in a bid to promote Ireland as a “cool, vibrant and modern destination” . . . which it is, of course.
A “48 Hours in Ireland” link prominently displayed on the Asos site leads to a short game to create an itinerary for Dublin or Belfast, while full-page articles on the two cities will appear in the June and July editions of Asos magazine. The campaign also includes banner ads, email marketing and social media activity.
Britain is the largest market for tourism to the island of Ireland and 2015 has got off to a good start, with the CSO figures showing growth of almost 8 per cent for the December 2014 to February 2015 period. That’s an additional 49,200 British visitors compared to the same three-month period a year earlier.
Sterling
Tourism Ireland has “an extensive programme of promotions under way across Britain” this year, says Vanessa Markey, head of Britain for the all-island tourism body.
Sterling also goes a little further in the euro zone these days, which will help make Dublin more attractive to the average British city-breaker – even if they do all their shopping online before coming here.

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Your Office Fashion Says More About You Than You Think

There's the vibes you think you're putting out there by the way you dress ... and then there's reality.

Maybe you're a genius who doesn't care about an outward appearance, or maybe you spend more time on your wardrobe than you do at your job. Fast Company has another great office-centered PSA that will hopefully help you figure out what your work attire says about you.





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Festival Fashion, Solved: Here’s Everything You Should Pack for Coachella

These days, the only thing more important than the line-up at Coachella, is what you wear to Coachella. It’s a place with floral crowns abound, where flash tats know no limit, and where super-sheer tops and teensy denim cut-offs are not only accepted, but encouraged.



But aside from the free-spirited nature that comes with festival fashion, there are a few sartorial conditions, plus hard-and-fast Coachella rules, that are worth noting. For starters, dressing for Indio, Calif.’s desert climate can present itself as a challenge—temps can reach as high as the 100s during the day, and drop to as low as 40 at night. Then, there’s a whole host of items banned from the grounds, like selfie sticks (slash narcissists), large backpacks, and blankets (see the full list of items).

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We took everything into account and pieced together the ultimate packing list for what to bring to Coachella. From breezy no-think pieces to comfy flats (perfect for trekking from one stage to the next) to fun sunnies, we thought of everything—so you don’t have to. As for beauty, we made sure to include melt-proof makeup, brush on SPF, and sheets of flash tats, of course.

Ahead, shop our fashion and beauty survival guide for Coachella.

Fashion Outlets mall has competition

NIAGARA-ON-THE-LAKE, Ont.— A new outlet mall off the Queen Elizabeth Way — less than 10 minutes from the Lewiston-Queenston Bridge — is apparently having an impact on cross-border shopping with countless Canadians opting to remain home instead of heading to malls on the U.S. side.

The Outlet Collection at Niagara, built for an estimated $162 million, includes more than 100 stores opened last summer within the shadows of the Garden City Skyway south of the Welland Canal, on the former site of a harness racing track. Unlike many other malls, each of the Outlet Collection stores and shops have their own entrances linked by partially covered walkways.

The familiar and sometimes pricey names run the gamut from Michael Kors, Coach, Tommy Hilfiger, J. Crew, Brooks Brothers and Polo Ralph Lauren.

That it adversely impacts the Fashion Outlets Niagara USA, in the Town of Niagara, is evident at a cursory glance at the parking lots there, usually dominated by vehicles bearing Ontario license plates.

Local residents too have noted a generally sharp decrease in traffic, especially in the Military Road area. Some Canadians, however, contend the decline is due more to their lower valued currency, trading on Friday at 80 cents (U.S.). Meanwhile, the Niagara Falls Bridge Commission reports that its traffic from November 2014 to February 2015 was down 14 percent, compared with the same period a year ago, according to General Manager Lew Holloway. The commission operates the Lewiston-Queenston, Whirlpool Rapids and Rainbow bridges.

When the ribbon was cut in Ontario last May, Daniel E. Fournier, chairman and chief executive officer of Ivanhoe Cambridge, the real estate company that developed the complex, said, “We are sending a clear message to the outlet shopping industry that we mean business.” Ivanhoe Cambridge officials also indicated at the time that they intend to build similar malls around the globe.

“We’ve seen a little bit of a drop (in business),” said Michael Powers, marketing manager at the Fashion Outlets, 1900 Military Road. “And most of it is probably due to the current rate of exchange. We’re in one of those cycles and we hope that it’s temporary.”

Calls to the Outlet Collection management for comment were not returned. Visitors to the Ontario mall had wide-ranging reactions. A shopper from Markham, a Toronto suburb, said, “The stores though not too exciting but every one I went to was clean and well layed out.”

A Thornhill, Ont., resident added, “I went there on a weekday and it wasn’t busy at all. This mall is still new and I hope it will bring in more higher-end brands.” A woman from Pickering, Ont., was not impressed, “I did not see any good deals or merchandise that was any different than what you’d find at regular mall stores.” From a St. Catharines woman: “A very positive shopping experience. Prices and service were really great at DKNY. Also received good service at Calvin Klein, Hugo Boss, and J. Crew.”

NIAGARA-ON-THE-LAKE, Ont.— A new outlet mall off the Queen Elizabeth Way — less than 10 minutes from the Lewiston-Queenston Bridge — is apparently having an impact on cross-border shopping with countless Canadians opting to remain home instead of heading to malls on the U.S. side.

The Outlet Collection at Niagara, built for an estimated $162 million, includes more than 100 stores opened last summer within the shadows of the Garden City Skyway south of the Welland Canal, on the former site of a harness racing track. Unlike many other malls, each of the Outlet Collection stores and shops have their own entrances linked by partially covered walkways.

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The familiar and sometimes pricey names run the gamut from Michael Kors, Coach, Tommy Hilfiger, J. Crew, Brooks Brothers and Polo Ralph Lauren.

That it adversely impacts the Fashion Outlets Niagara USA, in the Town of Niagara, is evident at a cursory glance at the parking lots there, usually dominated by vehicles bearing Ontario license plates.

Local residents too have noted a generally sharp decrease in traffic, especially in the Military Road area. Some Canadians, however, contend the decline is due more to their lower valued currency, trading on Friday at 80 cents (U.S.). Meanwhile, the Niagara Falls Bridge Commission reports that its traffic from November 2014 to February 2015 was down 14 percent, compared with the same period a year ago, according to General Manager Lew Holloway. The commission operates the Lewiston-Queenston, Whirlpool Rapids and Rainbow bridges.

When the ribbon was cut in Ontario last May, Daniel E. Fournier, chairman and chief executive officer of Ivanhoe Cambridge, the real estate company that developed the complex, said, “We are sending a clear message to the outlet shopping industry that we mean business.” Ivanhoe Cambridge officials also indicated at the time that they intend to build similar malls around the globe.

“We’ve seen a little bit of a drop (in business),” said Michael Powers, marketing manager at the Fashion Outlets, 1900 Military Road. “And most of it is probably due to the current rate of exchange. We’re in one of those cycles and we hope that it’s temporary.”

Calls to the Outlet Collection management for comment were not returned. Visitors to the Ontario mall had wide-ranging reactions. A shopper from Markham, a Toronto suburb, said, “The stores though not too exciting but every one I went to was clean and well layed out.”

A Thornhill, Ont., resident added, “I went there on a weekday and it wasn’t busy at all. This mall is still new and I hope it will bring in more higher-end brands.” A woman from Pickering, Ont., was not impressed, “I did not see any good deals or merchandise that was any different than what you’d find at regular mall stores.” From a St. Catharines woman: “A very positive shopping experience. Prices and service were really great at DKNY. Also received good service at Calvin Klein, Hugo Boss, and J. Crew.”

James Corden Is Fashion’s New Darling

Look out, Seth Meyers. Fashion has a new favorite comedian/host: James Corden, a.k.a. the newish portly British host of “The Late Late Show” on CBS and baker/star of the movie “Into the Woods.” After a leading role at the 2014 Glamour Women of the Year Awards, Mr. Corden has been named host of the Council of Fashion Designers of America awards, to be held in June. It’s the big industry seal of approval.

Mr. Meyers, of course, hosted that one back in 2012 (followed by Andy Cohen in 2013 and John Waters last year), as well as the Vogue/CFDA Fashion Fund Awards last year, not to mention a Couture Council award luncheon. He has been, up until now at least, the king of the American fashion award circuit.

And he has embraced his relationship with the industry, to the extent that his 2013 Martha’s Vineyard wedding was featured in Vogue.

As to why Mr. Corden has become the heir to that particular throne however, I admit, I am slightly at a loss.

After all, it’s not like Mr. Corden is a well-known clotheshorse. Indeed, his monologue at the Glamour awards involved a long riff on his lack of fashion savvy, largely attributed to his non-sample-size body.

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Nor is it as if his humor, which tends to the “energetic, amiable and cheerfully self-assured, but not particularly special,” as Alessandra Stanley pointed out in a review in this newspaper, has a fashioncentric edge. Or, actually, any edge at all.

Maybe sartorial savants Tina Fey and Amy Poehler were not available? Maybe Chelsea Handler was off on tour? Maybe all the female comedians who didn’t get late-night TV jobs didn’t want to be seen hosting a fashion event for fear it would marginalize them even more?

I’m just speculating here, you understand.

In any case, while announcing the news, Steven Kolb, the CFDA chief executive, offered this rationale: “As the charming and funny new host of ‘The Late Late Show,’ we couldn’t think of a better time for James Corden to share his observations on American fashion.”

What those observations might be remains to be seen. However, I think there is one clue. During his Glamour stint, Mr. Corden focused on one special member of the audience as part of his routine: Hillary Rodham Clinton.

He declared his undying “weird crush” on the former secretary of state and probable presidential candidate. He said, “There is one woman here who I cannot take my eyes off, and there’s one reason: It’s because she’s been undressing me with her eyes.” (That was Mrs. Clinton.) He announced that he wanted to be her “minister of romance.”

Mrs. Clinton tried to be a good sport and look amused, but it was not the funniest moment.

Still, substitute Anna Wintour or Diane von Furstenberg, the CFDA president, for Mrs. Clinton, and it might liven up the evening.

It also might get more fashion jokes on late-night TV. You never know.

Look out, Seth Meyers. Fashion has a new favorite comedian/host: James Corden, a.k.a. the newish portly British host of “The Late Late Show” on CBS and baker/star of the movie “Into the Woods.” After a leading role at the 2014 Glamour Women of the Year Awards, Mr. Corden has been named host of the Council of Fashion Designers of America awards, to be held in June. It’s the big industry seal of approval.

Mr. Meyers, of course, hosted that one back in 2012 (followed by Andy Cohen in 2013 and John Waters last year), as well as the Vogue/CFDA Fashion Fund Awards last year, not to mention a Couture Council award luncheon. He has been, up until now at least, the king of the American fashion award circuit.

And he has embraced his relationship with the industry, to the extent that his 2013 Martha’s Vineyard wedding was featured in Vogue.

As to why Mr. Corden has become the heir to that particular throne however, I admit, I am slightly at a loss.

After all, it’s not like Mr. Corden is a well-known clotheshorse. Indeed, his monologue at the Glamour awards involved a long riff on his lack of fashion savvy, largely attributed to his non-sample-size body.

Nor is it as if his humor, which tends to the “energetic, amiable and cheerfully self-assured, but not particularly special,” as Alessandra Stanley pointed out in a review in this newspaper, has a fashioncentric edge. Or, actually, any edge at all.

Maybe sartorial savants Tina Fey and Amy Poehler were not available? Maybe Chelsea Handler was off on tour? Maybe all the female comedians who didn’t get late-night TV jobs didn’t want to be seen hosting a fashion event for fear it would marginalize them even more?

I’m just speculating here, you understand.

In any case, while announcing the news, Steven Kolb, the CFDA chief executive, offered this rationale: “As the charming and funny new host of ‘The Late Late Show,’ we couldn’t think of a better time for James Corden to share his observations on American fashion.”

What those observations might be remains to be seen. However, I think there is one clue. During his Glamour stint, Mr. Corden focused on one special member of the audience as part of his routine: Hillary Rodham Clinton.

He declared his undying “weird crush” on the former secretary of state and probable presidential candidate. He said, “There is one woman here who I cannot take my eyes off, and there’s one reason: It’s because she’s been undressing me with her eyes.” (That was Mrs. Clinton.) He announced that he wanted to be her “minister of romance.”

Mrs. Clinton tried to be a good sport and look amused, but it was not the funniest moment.

Still, substitute Anna Wintour or Diane von Furstenberg, the CFDA president, for Mrs. Clinton, and it might liven up the evening.

It also might get more fashion jokes on late-night TV. You never know.

Bearded Eurovision legend Conchita Wurst glistens in gold on high fashion shoot styled by Jean Paul Gaultier

She's the bearded diva who won over the globe after winning Europe's biggest entertainment contest last year.

And now, Eurovision Song Contest legend Conchita Wurst has been given a dazzling high art makeover.

The star has been transformed into Gustav Klimt's Golden Adele for the Life Ball 2015 poster. 

Scroll down for video 

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Conchita Wurst has been transformed into Gustav Klimt's Golden Adele for the Life Ball 2015 poster shot by Ellen von Unwerth 

Making of the Life Ball poster with Conchita as 'Golden Adele'

Conchita posed before industry heavyweight Ellen von Unwerth's lens for the poster, which will be on display on the streets of Vienna and cast in gold on a medallion by Austrian Mint. 

The poster promotes the dazzling Life Ball event, where Conchita will perform, as well as walk in a fashion show staged by Jean Paul Gaultier.

Naturally, the 26-year-old wears the French couturier's designs in the imagery. 

The gold dress, which is embroidered with over 12,000 Swarovski crystals and 0.5kg of pearls and painted with 2.5kg of gold color, took over 1,000 hours to handcraft. 

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Conchita posed before industry heavyweight Ellen von Unwerth's lens for the poster and dazzled in Jean Paul Gaultier's finest garments 

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Life Ball founder, Gery Keszler, Conchita, legendary snapper Ellen and Jean Paul Gaultier pose on set

'Being able to wear this art piece of a dress felt sensational,' gushed Conchita. 'I love Ellen! I knew a few of her works and was incredibly excited to meet her. What a great women.'

Speaking about her work, Ellen Von Unworth said: 'I tried to imitate Klimt's painting - it almost felt flagrant. I love Klimt, his paintings with all those colors, all this glamor and and all the poetry. I felt very inspired by creating an homage to this extraordinary painting.' 

The Life Ball posters, which are created by world famous artists and convey the event's message, have become legendary since their launch in 2013.

The poster will be auctioned off on the day of the Ball during the AIDS Solidarity Gala in the Hofburg palace for the benefit of Austrian and international HIV/AIDS projects. 

In 2014, the auction of the original photo by David La Chapelle sold for £130,000.

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Conchita, seen behind the scenes on set, won over the globe after winning Europe's biggest entertainment contest in 2014

Prince Harry gives a message for World Aids Day

The Life Ball, which takes place in May, is the biggest charity event in Europe supporting people with HIV/AIDS and is being dubbed Europe's answer to the MET Ball thanks to it's dazzling guestlist.

Speaking about the origins of the glittering event, Keszler told FEMAIL: 'Life Ball was born out of the energy and environment prevalent across the world in the late 80’s and early 90’s - particularly in the fashion industry - that saw AIDS as a daily issue profoundly effecting our friends and colleagues who were dying, but that no one understood or was willing to talk about.

'There was this undercurrent of urgency to do something: to help, to get involved and make some noise. 

'My main goal with the first Life Ball was to bring a spotlight to the disease, the fundraising aspect was a secondary consideration.'

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The Life Ball, pictured, is the biggest charity event in Europe supporting people with HIV or AIDS and is being dubbed Europe's answer to the MET Ball

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Gery Keszler set up the event in 1992 with the goal of the show being to be provocative and have HIV/AIDS and the taboo that it represented acknowledged. Right: Conchita as the star of this year's poster 

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Gery Keszler, left, pictured with Sir Elton John, centre, set up The Life Ball in 1992 to raise vital funds

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The event, which has attracted the likes of Bill Clinton, left, and Dame Vivienne Westwood, aims to get people talking about AIDS, which Keszler says was a daily issue profoundly effecting his friends and colleagues who were dying but that no one understood or was willing to talk about

Keszler aimed to marry the unique and prolific Ball tradition that they have in Vienna, and combine the splendour of the Viennese Waltz with modern, liberal ideals to celebrate life.

'At that time, the goal of the show was to be provocative as we were aiming to cause a stir and have HIV/AIDS and the taboo that it represented acknowledged,' he explained.

'When in 1993 one of my clients, Thierry Mugler’s main stylist, died of the disease, he agreed to do the fashion show and so Life Ball as a standalone event was born.

'I had no conceivable idea what I was taking on, it was me and a fax machine in six square meters of office space in my client's kitchen. I funded it entirely from my own pocket and didn’t really know if anyone was going to attend but knew that we had to do something.'

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Keszler aimed to marry the unique and prolific Ball tradition that they have in Vienna with more liberal ideas (Conchita Wurst pictured at the event)

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Prince Harry, who set up Sentebale, a charity that provides healthcare and education to vulnerable children in Lesotho, Southern Africa, will be honoured with an award for his services

Prince Harry reveals his secret as part of #feelnoshame campaign

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As part of his Sentebale charity, Harry built the Mamohato Children's Centre to support vulnerable children through healthcare and education and the initiative is being awarded 

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Keszler says this year's Life Ball, which takes place in Vienna, will 'undoubtedly be better than ever'

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Keszler 'strongly believes' that a cure for HIV is on the horizon and hopes to make as much noise about it as possible via his glittering event

From there, a huge event was born and the likes of Debbie Harry, Kate Moss, Naomi Campbell and Helena Christensen were among the first guests. 

The event is now listed as one of the top 50 HIV/AIDS fundraisers in the world and has partnered with Elton John’s AIDS Foundation, Bill Clinton’s AIDS Initiative and AmFAR. 

Keszler says this year’s Life Ball will 'undoubtedly be better than ever'. The event will be continuing its work with Elton John’s foundation, supporting the crucial work that they do, and Graham Norton will be attending as part of the foundation.

Adding some high fashion glamour to the event, Jean Paul Gaultier is set to unveil an exclusive retrospective of work twenty years after he first showed there. 

With gold as this year’s Life Ball theme, taking inspiration from the exquisite baroque Vienna Secessionists, the couture show will follow the vibrant and ostentatious theme with a bevy of internationally acclaimed supermodels set to walk for well-connected Jean Paul. 

'It is really perfect timing to have JPG back this year,' said Keszler. 'It has been twenty years since he was part of the Life Ball and we are at such an exciting time in our medical fight against HIV that his presence is a wonderful reminder of how far we have come.' 

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The event is now listed as one of the top 50 HIV AIDS fundraisers in the world and has attracted guests such as Maria Cross, left, and Antonio Banderas and Naomi Campbell, right

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Ricky Martin has performed at the event in previous years and 2015 will welcome Jean Paul Gaultier and Charlize Theron

Jean Paul's show will be watched from the front row by actress Charlize Theron, who will attend on behalf of her foundation Charlize Theron Africa Outreach Project.

Theron will join a bevy of A-list celebrities and performers, who pour into Vienna annually to help fight against HIV at the world’s largest AIDS event.

The Charlize Theron Africa Outreach Project, based in her home country of South Africa, is dedicated to addressing HIV/AIDS in adolescents across sub-Saharan Africa through education, grant giving, networking and community outreach.

Theron will give a keynote speech at the First Ladies Luncheon at the Belvedere Castle in Vienna ahead of attending the Life Ball, where she will present the work of her organisation and her vision for and AIDS-free generation.

Prince Harry, who works tirelessly to help vulnerable children living in extreme poverty at risk of AIDS, will also be recognised.

As part of his Sentebale charity, which he set up with Prince Seeiso of Lesotho, the 30-year-old royal built the Mamohato Children’s Centre to support vulnerable children through healthcare and education.

And Harry's programme will be receiving the 2015 Swarovski Crystal Of Hope Award at the glittering Life Ball event in May. 

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Keszler won't stop until the event garners global recognition and thus increased power to effect change

Keszler 'strongly believes' that a cure for HIV is on the horizon and that the leap forward that was affordable generic medication was crucial to the fight for survival for the 34 million people in the world living with HIV.

'Ironically we have further to go in the fight against social AIDS than we do the medical disease now and thus it is this fight that we must be equally concerned with,' he said.

But that's where the Life Ball comes in - and he won't stop until the event garners global recognition and thus increased power to effect change. 

He concludes: 'Life Ball is symbolic, it is a unique weekend in the year in which the world’s most significant AIDS organisations come together, stand together, fight together and continue to fight for those who are not able to fight for themselves. 

'It is my constant desire for Life Ball weekend to expand, to obtain more friends, have better connections, help more programmes and become internationally known for fighting social AIDS as well as the disease itself.'

Suits you, sir: the latest fashion is... men

The menswear market is growing at a faster pace than womenswear as gents are splashing out on the perfect look.

Global spending on menswear grew 4.5pc to $440bn (£298bn) in 2014, while sales of women’s fashion - which is a larger market, reaching $662bn last year - grew at the slower rate of 3.7pc, according to data from Euromonitor International.

Euromonitor calls it “the global menaissance”.

Over the next five years, menswear is expected to contribute a further $40bn to the global apparel market, reaching sales of $480bn at constant prices by 2019. .

“Growth in menswear is fuelled by a greater focus on personal appearance combined with large disposable incomes,” said Magdalena Kondej, Euromonitor’s head of apparel and footwear research. “Globally, men’s annual disposable income is still 50pc higher than women’s.”

Ms Kondej added that while Western markets still spend the most on clothing, future growth will be driven by Asia Pacific.
In some of these key markets, menswear has already overtaken the more traditional female-oriented fashion. Richard Cohen, CEO of Trinity Limited - the high-end menswear group whose brands include D’Urban, Intermezzo and Savile Row’s Gieves & Hawkes - said recently that men are the largest demographic in China’s apparel market, contributing $73.3bn in sales.
Prada, which earlier this week reported a 1pc drop in global sales due to a slump of more than 5pc in key Asia Pacific markets including Hong Kong and Macau, said its luxury menswear collections achieved growth in all geographical areas.


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 And menswear isn’t just outpacing womenswear. A recent e-commerce report from IbisWorld found that online sales of menswear have grown at a faster rate over the last five years than every other category measured, including computers and tablets, cosmetics, shoes and even online groceries.



David Beckham unveiled a new menswear range for H&M earlier this year, a few months after Whistles launched its own line of clothes for men.
This July, for the first time, New York will hold a fashion week dedicated to menswear, joining London, Paris and Milan who have been doing this for some years already.
And fashion weeks have a noticeable effect on spending. This year’s London Fashion Week, held in February, boosted sales in the capital by 11pc compared to the rest of the country, according to analysis by Cardlytics of more than 5m UK bank consumers’ spending.
The gain, which was measured by comparing the two weeks after the fashion event to the fortnight before, was driven by a 27pc spike in spending on high-end and designer items in department stores and a 31pc uptick in sales of “affordable luxury” brands such as Karen Millen and Reiss.