Now Google Can Tell You Whether Your Fashion Sense is Trending

The company's inaugural fashion report details what styles and garments are growing in popularity, based on search queries

Google really does know everything—including how fashionable your outfit is.

A new report by the search giant claims to reveal the fashion trend du jour by tracking how often different styles or garments are entered into search queries.

This year, for example, Tulle skirts have grown in popularity according to trending Google apparel searches by 34% from January 2014 to January 2015, and jogger pants are also apparently increasingly ubiquitous, according to the report.

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Google distinguishes in the report between “sustained growth” and “seasonal growth” trends, like emoji shirts and kale sweatshirts. According to the report, peplum dresses and string bikinis are on their way out for good, while skinny jeans and corset dresses are just seasonally on the down-and-out. Jumpsuits and rompers are seeing a renaissance this spring.

Google’s insight into fashion trends has allowed it to begin consulting for major retailers including Calvin Klein, which use Google search data in fashion planning.

“We’re interested in being powerful digital consultants for our brands, not just somebody they can talk to about what ads they can buy online,” said Lisa Green, who heads Google’s fashion and luxury team, told the New York Times.

The Greatest Fashion Moments From Absolutely Fabulous

There's a new theme every day on It's Vintage. Read more articles on today's topic: The Fashion Editor.

“Ab Fab found a way to make fun of ‘fashion people’ without alienating them,” says Irene Albright of the Albright Fashion Library (and one of our trusted advisors for It’s Vintage), of the cult BBC series. “It highlighted the aspects of the industry we are all guilty of, and made us laugh at ourselves.”

The show did that through its two main characters, the fashion magazine editor Patsy Stone (Joanna Lumley), and her best friend, Edina Monsoon (Jennifer Saunders), a PR guru. Patsy nails it as a larger-than-life editor, from her Über-glamorous getups to her many memorable, outrageous statements. (It's safe to say that anyone in fashion has met an editor or two her character could be based upon.) Here, we revisit a few of our favorite fashion-centric moments from the show over the years, including cameo appearances by Kate Moss and Stella McCartney and of course, that iconic Lacroix scene.

It gets very Devil Wears Prada when Patsy's intern arrives. "I've been waiting," says Patsy. "So, did you meet the advertisers? Did you check out this month's production? Did you talk through the layouts? Did you do all the returns?" she asks. Her intern's response: "Yes, and oh, I had lunch with Karl Lagerfeld."


Patsy devises a mood board: "Hello, Alex. Yes, this is the mood board for next edition. Sex, bitch, aristo, sex, punk, whore, bitch, prozzie, lezzie, punk tart, slut. But, oh Alex, with lovely shoes."

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When Patsy meets Kate Moss, Stella McCartney, and David Gandy, she tries to find common ground with the supermodel, saying,"You're just like me, Kate, us 39-ers must stick together."


A (pre-Empire) cameo appearance by none other than Naomi Campbell, who is on the receiving end of Patsy's complaints about models: "I wish you could see the tragic cases who parade every day through my magazine just in search of a spread."


Patsy and Edina vent about two of fashion's most divisive subjects: the royals and their Stateside equivalent, the Kardashians.


Ever the fashion victim, Edina tries on a directional Lacroix and Jean Muir combo in front of her dubious daughter Saffy. Of the scene, Albright explains, "There’s no more iconic line than 'it’s Lacroix.' There’s something that's so real about how people justify something not fitting, or looking ridiculous because of a designer label, everyone has had those moments."

Tourism Ireland targets users of fashion website Asos for city breaks

Tourism Ireland is advertising city breaks in Dublin and Belfast to the 8 million British shoppers who use fashion and beauty site Asos.
Building on what it describes as a successful partnership with Asos in 2014, the three-month campaign is targeting Tourism Ireland’s “social energiser” audience in Britain in a bid to promote Ireland as a “cool, vibrant and modern destination” . . . which it is, of course.
A “48 Hours in Ireland” link prominently displayed on the Asos site leads to a short game to create an itinerary for Dublin or Belfast, while full-page articles on the two cities will appear in the June and July editions of Asos magazine. The campaign also includes banner ads, email marketing and social media activity.
Britain is the largest market for tourism to the island of Ireland and 2015 has got off to a good start, with the CSO figures showing growth of almost 8 per cent for the December 2014 to February 2015 period. That’s an additional 49,200 British visitors compared to the same three-month period a year earlier.
Sterling
Tourism Ireland has “an extensive programme of promotions under way across Britain” this year, says Vanessa Markey, head of Britain for the all-island tourism body.
Sterling also goes a little further in the euro zone these days, which will help make Dublin more attractive to the average British city-breaker – even if they do all their shopping online before coming here.

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Your Office Fashion Says More About You Than You Think

There's the vibes you think you're putting out there by the way you dress ... and then there's reality.

Maybe you're a genius who doesn't care about an outward appearance, or maybe you spend more time on your wardrobe than you do at your job. Fast Company has another great office-centered PSA that will hopefully help you figure out what your work attire says about you.





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Festival Fashion, Solved: Here’s Everything You Should Pack for Coachella

These days, the only thing more important than the line-up at Coachella, is what you wear to Coachella. It’s a place with floral crowns abound, where flash tats know no limit, and where super-sheer tops and teensy denim cut-offs are not only accepted, but encouraged.



But aside from the free-spirited nature that comes with festival fashion, there are a few sartorial conditions, plus hard-and-fast Coachella rules, that are worth noting. For starters, dressing for Indio, Calif.’s desert climate can present itself as a challenge—temps can reach as high as the 100s during the day, and drop to as low as 40 at night. Then, there’s a whole host of items banned from the grounds, like selfie sticks (slash narcissists), large backpacks, and blankets (see the full list of items).

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We took everything into account and pieced together the ultimate packing list for what to bring to Coachella. From breezy no-think pieces to comfy flats (perfect for trekking from one stage to the next) to fun sunnies, we thought of everything—so you don’t have to. As for beauty, we made sure to include melt-proof makeup, brush on SPF, and sheets of flash tats, of course.

Ahead, shop our fashion and beauty survival guide for Coachella.

Fashion Outlets mall has competition

NIAGARA-ON-THE-LAKE, Ont.— A new outlet mall off the Queen Elizabeth Way — less than 10 minutes from the Lewiston-Queenston Bridge — is apparently having an impact on cross-border shopping with countless Canadians opting to remain home instead of heading to malls on the U.S. side.

The Outlet Collection at Niagara, built for an estimated $162 million, includes more than 100 stores opened last summer within the shadows of the Garden City Skyway south of the Welland Canal, on the former site of a harness racing track. Unlike many other malls, each of the Outlet Collection stores and shops have their own entrances linked by partially covered walkways.

The familiar and sometimes pricey names run the gamut from Michael Kors, Coach, Tommy Hilfiger, J. Crew, Brooks Brothers and Polo Ralph Lauren.

That it adversely impacts the Fashion Outlets Niagara USA, in the Town of Niagara, is evident at a cursory glance at the parking lots there, usually dominated by vehicles bearing Ontario license plates.

Local residents too have noted a generally sharp decrease in traffic, especially in the Military Road area. Some Canadians, however, contend the decline is due more to their lower valued currency, trading on Friday at 80 cents (U.S.). Meanwhile, the Niagara Falls Bridge Commission reports that its traffic from November 2014 to February 2015 was down 14 percent, compared with the same period a year ago, according to General Manager Lew Holloway. The commission operates the Lewiston-Queenston, Whirlpool Rapids and Rainbow bridges.

When the ribbon was cut in Ontario last May, Daniel E. Fournier, chairman and chief executive officer of Ivanhoe Cambridge, the real estate company that developed the complex, said, “We are sending a clear message to the outlet shopping industry that we mean business.” Ivanhoe Cambridge officials also indicated at the time that they intend to build similar malls around the globe.

“We’ve seen a little bit of a drop (in business),” said Michael Powers, marketing manager at the Fashion Outlets, 1900 Military Road. “And most of it is probably due to the current rate of exchange. We’re in one of those cycles and we hope that it’s temporary.”

Calls to the Outlet Collection management for comment were not returned. Visitors to the Ontario mall had wide-ranging reactions. A shopper from Markham, a Toronto suburb, said, “The stores though not too exciting but every one I went to was clean and well layed out.”

A Thornhill, Ont., resident added, “I went there on a weekday and it wasn’t busy at all. This mall is still new and I hope it will bring in more higher-end brands.” A woman from Pickering, Ont., was not impressed, “I did not see any good deals or merchandise that was any different than what you’d find at regular mall stores.” From a St. Catharines woman: “A very positive shopping experience. Prices and service were really great at DKNY. Also received good service at Calvin Klein, Hugo Boss, and J. Crew.”

NIAGARA-ON-THE-LAKE, Ont.— A new outlet mall off the Queen Elizabeth Way — less than 10 minutes from the Lewiston-Queenston Bridge — is apparently having an impact on cross-border shopping with countless Canadians opting to remain home instead of heading to malls on the U.S. side.

The Outlet Collection at Niagara, built for an estimated $162 million, includes more than 100 stores opened last summer within the shadows of the Garden City Skyway south of the Welland Canal, on the former site of a harness racing track. Unlike many other malls, each of the Outlet Collection stores and shops have their own entrances linked by partially covered walkways.

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The familiar and sometimes pricey names run the gamut from Michael Kors, Coach, Tommy Hilfiger, J. Crew, Brooks Brothers and Polo Ralph Lauren.

That it adversely impacts the Fashion Outlets Niagara USA, in the Town of Niagara, is evident at a cursory glance at the parking lots there, usually dominated by vehicles bearing Ontario license plates.

Local residents too have noted a generally sharp decrease in traffic, especially in the Military Road area. Some Canadians, however, contend the decline is due more to their lower valued currency, trading on Friday at 80 cents (U.S.). Meanwhile, the Niagara Falls Bridge Commission reports that its traffic from November 2014 to February 2015 was down 14 percent, compared with the same period a year ago, according to General Manager Lew Holloway. The commission operates the Lewiston-Queenston, Whirlpool Rapids and Rainbow bridges.

When the ribbon was cut in Ontario last May, Daniel E. Fournier, chairman and chief executive officer of Ivanhoe Cambridge, the real estate company that developed the complex, said, “We are sending a clear message to the outlet shopping industry that we mean business.” Ivanhoe Cambridge officials also indicated at the time that they intend to build similar malls around the globe.

“We’ve seen a little bit of a drop (in business),” said Michael Powers, marketing manager at the Fashion Outlets, 1900 Military Road. “And most of it is probably due to the current rate of exchange. We’re in one of those cycles and we hope that it’s temporary.”

Calls to the Outlet Collection management for comment were not returned. Visitors to the Ontario mall had wide-ranging reactions. A shopper from Markham, a Toronto suburb, said, “The stores though not too exciting but every one I went to was clean and well layed out.”

A Thornhill, Ont., resident added, “I went there on a weekday and it wasn’t busy at all. This mall is still new and I hope it will bring in more higher-end brands.” A woman from Pickering, Ont., was not impressed, “I did not see any good deals or merchandise that was any different than what you’d find at regular mall stores.” From a St. Catharines woman: “A very positive shopping experience. Prices and service were really great at DKNY. Also received good service at Calvin Klein, Hugo Boss, and J. Crew.”

James Corden Is Fashion’s New Darling

Look out, Seth Meyers. Fashion has a new favorite comedian/host: James Corden, a.k.a. the newish portly British host of “The Late Late Show” on CBS and baker/star of the movie “Into the Woods.” After a leading role at the 2014 Glamour Women of the Year Awards, Mr. Corden has been named host of the Council of Fashion Designers of America awards, to be held in June. It’s the big industry seal of approval.

Mr. Meyers, of course, hosted that one back in 2012 (followed by Andy Cohen in 2013 and John Waters last year), as well as the Vogue/CFDA Fashion Fund Awards last year, not to mention a Couture Council award luncheon. He has been, up until now at least, the king of the American fashion award circuit.

And he has embraced his relationship with the industry, to the extent that his 2013 Martha’s Vineyard wedding was featured in Vogue.

As to why Mr. Corden has become the heir to that particular throne however, I admit, I am slightly at a loss.

After all, it’s not like Mr. Corden is a well-known clotheshorse. Indeed, his monologue at the Glamour awards involved a long riff on his lack of fashion savvy, largely attributed to his non-sample-size body.

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Nor is it as if his humor, which tends to the “energetic, amiable and cheerfully self-assured, but not particularly special,” as Alessandra Stanley pointed out in a review in this newspaper, has a fashioncentric edge. Or, actually, any edge at all.

Maybe sartorial savants Tina Fey and Amy Poehler were not available? Maybe Chelsea Handler was off on tour? Maybe all the female comedians who didn’t get late-night TV jobs didn’t want to be seen hosting a fashion event for fear it would marginalize them even more?

I’m just speculating here, you understand.

In any case, while announcing the news, Steven Kolb, the CFDA chief executive, offered this rationale: “As the charming and funny new host of ‘The Late Late Show,’ we couldn’t think of a better time for James Corden to share his observations on American fashion.”

What those observations might be remains to be seen. However, I think there is one clue. During his Glamour stint, Mr. Corden focused on one special member of the audience as part of his routine: Hillary Rodham Clinton.

He declared his undying “weird crush” on the former secretary of state and probable presidential candidate. He said, “There is one woman here who I cannot take my eyes off, and there’s one reason: It’s because she’s been undressing me with her eyes.” (That was Mrs. Clinton.) He announced that he wanted to be her “minister of romance.”

Mrs. Clinton tried to be a good sport and look amused, but it was not the funniest moment.

Still, substitute Anna Wintour or Diane von Furstenberg, the CFDA president, for Mrs. Clinton, and it might liven up the evening.

It also might get more fashion jokes on late-night TV. You never know.

Look out, Seth Meyers. Fashion has a new favorite comedian/host: James Corden, a.k.a. the newish portly British host of “The Late Late Show” on CBS and baker/star of the movie “Into the Woods.” After a leading role at the 2014 Glamour Women of the Year Awards, Mr. Corden has been named host of the Council of Fashion Designers of America awards, to be held in June. It’s the big industry seal of approval.

Mr. Meyers, of course, hosted that one back in 2012 (followed by Andy Cohen in 2013 and John Waters last year), as well as the Vogue/CFDA Fashion Fund Awards last year, not to mention a Couture Council award luncheon. He has been, up until now at least, the king of the American fashion award circuit.

And he has embraced his relationship with the industry, to the extent that his 2013 Martha’s Vineyard wedding was featured in Vogue.

As to why Mr. Corden has become the heir to that particular throne however, I admit, I am slightly at a loss.

After all, it’s not like Mr. Corden is a well-known clotheshorse. Indeed, his monologue at the Glamour awards involved a long riff on his lack of fashion savvy, largely attributed to his non-sample-size body.

Nor is it as if his humor, which tends to the “energetic, amiable and cheerfully self-assured, but not particularly special,” as Alessandra Stanley pointed out in a review in this newspaper, has a fashioncentric edge. Or, actually, any edge at all.

Maybe sartorial savants Tina Fey and Amy Poehler were not available? Maybe Chelsea Handler was off on tour? Maybe all the female comedians who didn’t get late-night TV jobs didn’t want to be seen hosting a fashion event for fear it would marginalize them even more?

I’m just speculating here, you understand.

In any case, while announcing the news, Steven Kolb, the CFDA chief executive, offered this rationale: “As the charming and funny new host of ‘The Late Late Show,’ we couldn’t think of a better time for James Corden to share his observations on American fashion.”

What those observations might be remains to be seen. However, I think there is one clue. During his Glamour stint, Mr. Corden focused on one special member of the audience as part of his routine: Hillary Rodham Clinton.

He declared his undying “weird crush” on the former secretary of state and probable presidential candidate. He said, “There is one woman here who I cannot take my eyes off, and there’s one reason: It’s because she’s been undressing me with her eyes.” (That was Mrs. Clinton.) He announced that he wanted to be her “minister of romance.”

Mrs. Clinton tried to be a good sport and look amused, but it was not the funniest moment.

Still, substitute Anna Wintour or Diane von Furstenberg, the CFDA president, for Mrs. Clinton, and it might liven up the evening.

It also might get more fashion jokes on late-night TV. You never know.