"My to-do list starts with defining my vision of the new Philosophy and as I have just arrived here, I am already two months behind so I need to do this very quickly!" he said. Formerly lead womenswear designer at Roberto Cavalli, D&G and Dolce & Gabbana, Serafini is, however, experienced in managing the direction of a ready-to-wear label and he already has a strong idea of his Philosophy woman.
"For me, Philosophy is a beautiful word with many different, inspiring, and positive meanings. I envisage a woman who encompasses both innocence and sensuality," he revealed. "Lately I have been obsessed with Brooke Shields in Endless Love by Franco Zeffirelli and also Isabella Rossellini in Wild at Heart by David Lynch. This is what I have in mind for Philosophy, Italian sexiness with an innocent side."
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His vision is fitting for the brand that was established by Alberta Ferretti, herself the queen of ethereal femininity, and one that seems to suit Serafini's own temperament.
"I'm a romantic, shy person," he told us. "I've always worked for fashion houses where the emphasis has been on women's sensuality, and this has always fascinated me."
Serafini replaces Natalie Ratabesi (the first designer to head up the fashion house since Ferretti) who departed the label in June this year after 18 months. He is slated to show his first collection for the brand next February at the autumn/winter 2015 show.
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