For a city ostensibly fixated on the future, San Francisco offers a retail fashion scene so safe it can seem retrograde. Sure, there are outposts of casual good taste and the on-trend-enough shops of Hayes Valley, but for women of a certain sartorial spirit — those seeking a world-class source of adventurous, cool-girl clothes by cult designers — the best the city has to offer sometimes feels like the e-commerce software invented here. Now, however, San Francisco has a brick-and-mortar boutique innovating at the same level as the city’s tech start-ups and artisanal coffee shrines. Nestled on a leafy residential street near Dolores Park in the Mission district, Anaïse isn’t new, exactly. It has for four years been operating as an online-only store from an even less likely location, San Jose, where its owner — Renee Friedrich, a former pharmacist from Maryland — moved “for love,” she says. (Friedrich’s Bay Area clients had been asking her to open a shop all along, though it’s perhaps telling that the majority of her online customers are from New York.)
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The high-ceilinged, whitewashed space, furnished with vintage space-age Italian lamps and hand-patchworked silk curtains that evoke a cross between Japanese boro cloth and lingerie, is devoted to what Friedrich calls “beauty in its subtlest forms”: gossamer dresses and statement coats from designers like Carven, A Detacher, and the insider-favored Italian label Hache; anti-It bags from Isaac Reina and Eatable of Many Orders; delicate, whimsical jewelry by Mirit Weinstock and Saskia Diez; and gauzy linen throws from Maison de Vacances. “I wanted to create an intimate, serene space filled with the things I love,” Friedrich says, “and I want people to feel like they’re walking into a friend’s home.” For fashion-starved locals, the experience is as satisfying as the sandwiches at Tartine Bakery a couple of blocks away.
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