Season after season, the number one criticism hurled at the fashion industry concerns the lack of diversity on the runways. Though it's an issue that's raised every year, few designers have made changes to their lineups—Jezebel reported last season that 78.69% of the models that walked the fall 2014 shows were white, only a 1.29% decrease from the spring 2014 season, when the number was 79.98%. It's those kind of stats that make Olivier Rousteing's fall Balmain campaign that much more exciting and impactful. (Still, it's worth noting that model and activist Bethann Hardison's Diversity Coalition, which called out designers guilty of using all-white castings in their runway shows, has affected some change.)
Shot by Mario Sorrenti, the ad features six gorgeous models—only one of whom is white. Jourdan Dunn, Cara Delevingne, Ysaunny Brito, Issa Lish, Binx Walton, and Kayla Scott star in the ad, lounging around and being gorgeous in animal print and leather looks styled by Katie Grand.
According to WWD, Rousteing wanted to make a statement with this campaign: "Insistent about speaking to his generation, the designer, 28, said showing 'the beauty of different ethnicities' reflects the reality of modern cities like Paris and his own boundary-breaking situation: being 'a black boy in a really important French house.'"
Boundary-breaking and beautiful. Fashion Sale available at EnBag.biz. Welcome to check.
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