This morning, when reading about why Rag & Bone cast Winona Ryder in their fall campaign (!!), I wanted to disagree with one of the reasons Marcus Wainwright, Rag & Bone's managing partner, cited: He told WWD that Winona was chosen for her "beautiful, timeless quality," and I wanted to call BS, at least on part of that.
You see, I think the 42-year-old actress is a smart choice precisely because she is heavily associated with one time period, the '90s, thanks to Edward Scissorhands and Reality Bites and that whole relationship with Johnny Depp. And these days, when it's hard to click more than three links on the Internet without running into some sort of '90s nostalgia tribute, and denim skirts, shower sandals, and other '90s staples walk the runways and dominate the sidewalks, it's hard to imagine Rag & Bone and Wainwright weren't thinking about Winona's '90s throwback appeal when they cast her--at least somewhat.
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