Now that's a super model: Rolls-Royce unveils designer Wraith for fashion-conscious car fans (who have £350,000 to spare)

For super-rich trend-setters who want to stay a cut above in the fashion stakes, Rolls-Royce has unveiled a limited edition designer version of its sporty Wraith fast-back.

It even turned its boutique factory at Goodwood - set in the grounds of the Earl of March's stately home in Sussex - into an unlikely catwalk and photographic studio for a landmark fashion shoot ahead of the car's international debut in New York on Friday. 

But expect to pay around £350,000 for the privilege of driving the ultimate luxury 'designer label' version of the car in cool shades of white which Rolls-Royce bosses are calling 'Wraith - Inspired by Fashion'.

They point out that the spirit and philosophy of Rolls-Royce and the world of 'Haute Couture' have much in common: 'They have long been bound by a common philosophy - to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications.'

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Haute-omatic transmission: Rolls-Royce has unveiled a limited edition designer version of its sporty Wraith fast-back - but expect to pay around £350,000 for the privilege of driving it

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Pulling power: The wraps come off the car at New York's influential PRATT Institute - which has created generations of top creative designers - as part of an event called 'Women of Influence in the Business of Style'

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Here come the grilles: The new car features a two-tone exterior colour scheme of Andalucian White and Arctic White Jasmine, Tailored Purple or Mugello Red accent colours